Dunder Mifflin Office Products
I was part of a small team that created a line of Dunder Mifflin products sold exclusively at Quill. Greg Daniels, the creator of The Office, approved all concepts and assets. Dunder Mifflin paper immediately became the top-selling product on Quill.com.
The show directly inspired the products' names and supporting copy. The creative is sadly lost to time, but the marketing campaign also drew from the show's "that's what she said" brand of humor: the below line was paired with a glamour shot of a single ream of Dunder Mifflin copy paper:
Your office deserves a good ream.
