Tom Shipley

 Chicago Awareness Campaign—Quill

This concept was ultimately not chosen (and a little rough since it didn’t get past the early stages), but it is an example of my often playful approach to copywriting. The strategy was to identify Quill as an office supply company that knows Chicago without using cliched references that would feel like pandering to locals (deep-dish pizza, Al Capone, etc.…). Relevant yet unexpected.